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Vertiphase is a next-gen infrastructure company powering AI-scale data centers. The goal was to reposition their brand from industrial hardware to intelligent infrastructure — with a bold, fast, and technical website experience that matched their scale.
I led the strategy, UX, and UI for this redesign, balancing deep industry credibility with sharp storytelling and AI-forward tone. The project focused on creating a website that could serve as a credible touchpoint for enterprise clients while showcasing Vertiphase's innovation in AI-ready infrastructure.
Vertiphase's previous web presence was dated, generic, and lacked clarity. Messaging was unclear, visuals were stock-heavy, and there was no clear funnel for potential customers in finance, healthcare, logistics, or AI infrastructure. It didn't reflect the company's innovation or serve as a credible touchpoint for enterprise clients.
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This project was a return to my fundamentals as a designer. I focused on the essentials: clear hierarchy, robust use of autolayout, and a relentless pursuit of clarity in every component. The process was about building a system that was not only visually compelling, but also structurally sound and easy to maintain. Every decision was rooted in usability, scalability, and the core principles that make great digital products work.
I started with a brand audit and user intent mapping. From there, I built a modular site architecture to support product education, industry credibility, and content depth. The UI system blends brutalist clarity with futuristic rhythm — bold typography, stat blocks, and minimal animations that reinforce the brand's technical edge. Each page block was treated like a product in itself: tight, purposeful, and performance-focused.