DexaFit NJ

UX RESEARCH INSIGHTS

Before diving into wireframes, I conducted research by auditing similar companies, real customer reviews, and doing numerous sprints with the business owner. This revealed key insights:

• Users cared most about ease of booking and interpretation of results.
• Confusing medical terminology discouraged first-time visitors.
• Most users accessed the site on mobile, often from gym parking lots or in between appointments.

INFORMATION ARCHITECTURE

I created a content hierarchy that reduced decision fatigue and made navigation feel intuitive, especially on mobile. Top-level sections prioritized:

• Book Now → front and center
• Services → with visuals and plain-language explanations
• FAQs + Prep Info → for peace of mind before the scan
• Profile customization → accessible in 1 tap

Visual Language

I developed a modern, health-focused aesthetic that blends DexaFit's brand tone with calmness and trust:

• Clean sans-serif typography for readability
• Soft neutral blues + performance-driven accent colors
• Visual breathing room and clarity to counter "overwhelming fitness app" syndrome

Mobile Experience First

While fully responsive, the experience was mobile-first by design:

• CTA buttons placed within thumb zones
• Fixed nav for quick access to booking
• Collapsible sections and accordions to minimize scroll fatigue

The Problem

Users struggled with complex medical terminology and confusing booking processes. The existing site was overwhelming and didn't prioritize the most important actions users wanted to take.