About Me
Philosophy
"Design begins where assumptions end."
User-centred design is the art of listening before solving. It means letting go of ego, embracing the unexpected, and building not for users — but with them. I believe in designing not just for users, but with them—through research, feedback loops, and radical clarity.
Hi There! I'm Rasheed
UX/UI Designer & Developer
I began my career in programming, specialising in machine learning and AI, which gave me a strong foundation in problem-solving, systems thinking, and data-driven decision-making. As I transitioned into UX/UI design, I found that this technical background gave me a unique edge—allowing me to design experiences that are not only visually compelling but also intelligent, efficient, and informed by real user behaviour. Today, I'm a passionate UX/UI Designer who merges aesthetics with usability, crafting digital products that are intuitive, human-centred, and future-ready.
Specialty
UI, UX, Machine Learning
Experience
5+ years in digital design
Location
Irvine, CA
Tools
Figma, Adobe Creative Suite, Visual Studio Code
Availability
Available for freelance