Whisk × Cream Pan
Where artisanal baking meets digital delight
A mobile app that brings the warm, sensory experience of a beloved local bakery into the digital space, enhancing customer connection and streamlining operations.
Project Overview
The Challenge
Cream Pan, a beloved local bakery, needed a digital solution to streamline ordering, showcase their artisanal products, and create a seamless experience for their growing customer base.
My Role
UX/UI Designer leading the research, wireframing, and visual design process.
The Outcome
A fresh, intuitive bakery app that captures the warmth of the in-store experience while providing modern convenience through mobile ordering and a loyalty program.
Design Process
Research
Conducted on-site observations, customer interviews, and competitive analysis to identify pain points and opportunities.
Strategy
Developed user personas and journey maps to guide design decisions and feature prioritization.
Design
Created low and high-fidelity wireframes, focusing on intuitive navigation and visual appeal.
Testing
Conducted usability tests with existing customers and refined the interface based on feedback.
Key Features
Virtual Bakery Counter
Browse daily fresh baked goods with high-quality imagery and detailed descriptions.
Pre-ordering
Skip the line with scheduled pickup times and custom special orders.
Custom Cake Designer
Interactive tool to customize celebration cakes with real-time visualization.
Loyalty Program
Earn points with each purchase and unlock special bakery rewards and early access to seasonal items.
Visual Showcase
Project Reflection
This project challenged me to balance digital convenience with the warm, sensory experience of visiting a bakery. The key insight was that customers didn't just want efficiency—they wanted to maintain the emotional connection to artisanal food even in a digital space.
If I were to continue iterating, I would explore incorporating more sensory elements through animation and sound design to further bridge the gap between digital and physical experiences.